Lidl includes Heineken in assortment

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Lidl has included Heineken products in its range. Since this week, branded beer cans have been sold, a spokeswoman confirms to Distrifood.

This concerns beer from Heineken, Amstel and Desperados, which are also owned by Heineken. Crates of beer do not come into the store at Lidl.

The step is striking. Lidl, unlike in other countries, has few A brands in the range in the Netherlands. It is not known whether Lidl opts for more A-brands in the Netherlands. The chain was not yet available for comment on Friday morning.



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https://retailtrends.nl/news/60487/lidl-neemt-heineken-in-assortiment-op

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