Toro Rosso completes metamorphosis and becomes Alpha Tauri


At the end of November 2019, Toro Rosso was announced from 2020 as Scuderia Alpha Tauri, named after a clothing brand affiliated with Red Bull. During the winter, the team was repeatedly asked when they would actually introduce the new name to the outside world.

The answer: today (February 14). Whoever goes to is immediately redirected to the ‘new’ website of Alpha Tauri. There is not much to see about it, other than a clock that counts down to the presentation of the new car, the AT01.

Also on social media all Toro Rosso expressions have been replaced by Alpha Tauribranding. Toro Rosso is no longer, long live Alpha Tauri! However, apart from a name change, new logos and a new house style, nothing has changed. The team will once again be joining Pierre Gasly and Daniil Kvyat this season.

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