Coolblue opens additional stores in Belgium


Coolblue opens additional stores in Belgium

Photo: Marc Herremans – Mediahuis

The Dutch web store Coolblue is opening three new stores this year in our country, in Brussels and Wallonia. The company announced this following the publication of the annual results.

Coolblue saw its revenue increase in 2019 by 130 million euros to 1.5 billion euros. A quarter of the turnover was generated in Belgium: 370 million euros, or 23 million more than a year earlier. Turnover grew faster in the Netherlands in 2019 than in Belgium. “But Belgium is also growing very well. We are proud of our results, “says Camille Depuydt, manager of Coolblue Belgium.

The web store is also active in the Netherlands and Belgium with 12 brick stores. Coolblue currently has three in our country: in Zaventem, Antwerp and Ghent. The latter is a Coolblue XXL, where customers can try out more than 1,000 products. “People want to be able to test products. Orders can also be picked up in the stores and products exchanged or repaired, ”explains Depuydt. “We also notice that in a region with physical stores there is more revenue, also online”.

50 employees wanted

Three stores will be opened in Belgium in 2020. This spring Coolblue is opening an XXL store in Brussels, on Avenue Louise. “It will be the largest Coolblue store in the Netherlands and Belgium,” says Depuydt. Coolblue is looking for 50 employees for that store. “We are looking for multilingual profiles. People who speak French and Dutch, or French and English ”. In total, Coolblue wants to recruit 150 people this year in Belgium.

Wallonia will also have two physical stores this year. Where exactly is not yet known. The investment is in line with the plans of the online retailer to invest more strongly in the French-speaking market in our country. The own delivery service by bicycle and the own delivery and installation service in white goods and televisions are also being rolled out further in Brussels and Wallonia.

Coolblue, which has been active in Flanders for some time, has been active in French-speaking Belgium since 2017, and is now “fully bilingual”, the online retailer is making itself strong.

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