The Netherlands hires influencers to show that there is more than Amsterdam

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The influencers together have more than half a million followers and do this work full time. Vicky: “I was a corporate lawyer, but I wanted to do something nice with my life and now I do this.”

The American Erin Cohen, or @cohlab_nyc, finds the journey along the historical sites interesting: “Because of my Jewish background. This journey also teaches me a lot about my family’s past.”

Bedum in Groningen is another example of a place that has a chance to attract tourists. Winfried Baijens speaks to the chairman of the local village association, Henk van der Velde. He sees the crowds of tourists coming to his Bedum, “the Pisa of the North”, as he calls it.

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