Electric cars: Dyson refuses to enter the sector


After receiving £ 174 million in funding from the British government two years ago Dyson had started a project that would take her to the sector of electric mobility. The state incentive was part of the British government's plan to reduce the presence of petrol and diesel vehicles in the country by 2040.

In addition, in 2015, Dyson had acquired Sakti3, a startup that deals with solid-state lithium batteries. It should have been a starting point in the development of a powertrain for an electric vehicle.


Unfortunately, the dream of electric vehicles vanished for Dyson, according to an announcement made on the company's official website. After being originally scheduled for next year, the Dyson electric vehicle it was postponed to 2021. Furthermore, the company's board of directors had already approved a project for the construction of an automobile production plant at Singapore. However, it seems that the prospects of generating profits with such a plan are now gone. The plan to produce an electric vehicle from scratch proved to be economically unsustainable.

"The Dyson Automotive team has developed a fantastic car; they were ingenious in their approach while remaining true to our philosophies", reads a letter written by the company founder James Dyson for employees. "However, although a lot of testing has been done during the development process, we simply cannot make this project commercially viable. We searched for a serious buyer for the project but, unfortunately, until now without success. The Dyson board then took the difficult decision to propose the closure of the automobile project ".

Plans for the electric car were part of a larger project, from over 2 billion euros, which should have led to the development of technologies in numerous fields, such as artificial intelligence, robotics and batteries. Part of the investment will therefore be reused in the production of solid-state batteries and in the development of other technologies.

The renunciation of the electric car could lead to a reduction in personnel, even if the company hastens to declare that it has enough vacant positions to be able to reabsorb most of the personnel involved in the automotive project. James Dyson said that this "is not the first project that has changed direction and will not be the last".

Dyson Ltd an English company that designs and manufactures household appliances founded in 1991. In recent years it has started a process of updating its home solutions, equipping them with cutting-edge technological precautions.

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